With the launch of the new Kia Soul, I was tasked with handling the post-production side of the launch. It was to be a tight turnaround, as the car’s launch event was in two days.
I determined the fastest approach and worked on designing some appropriate motion graphics for the piece
Since the B-Roll would be used primarily by online journalists who tend to work without post-production crews, I suggested we colour-correct the B-Roll material first
I created a sizzle reel: a small showreel showing some of the best B-Roll footage. I used some gritty filters and special effects to enhance that urban feel.
