I also did plenty of research into the client’s branding and designed the motion graphics template accordingly. This was to ensure the B-Roll looked as neat and professional as possible.
It also solves common fault I found when working with many B-Rolls that would use incorrect fonts, out-of-date logos, or no branding whatsoever.
I also cut together a sizzle reel video. This is a small showreel set to music featuring choice shots from within the B-Roll material.
I selected an appropriate track which I felt best suited the character of the car: upbeat and quirky along with a sense of rigidity and quality.
