Since the B-Roll footage was going to be used a lot by online media companies who rarely colour-correct their work, I proposed to the client we release the B-Roll footage pre-colour-corrected.
This would make the cars looking as best as possible. Larger media organisations could request a flat version of needs be.
The problem I had with other B-Roll material was lack of decent company branding; they would often use basic fonts, inconsistent labelling and sometimes no logo at all.
I ensured the use of the correct logos, branding and fonts, as well as a simple, straight-forward labelling system (Exterior, Interior and Dynamic). The logo was animated on each title segment.
